It’s no secret that sales reps play a critical role in what your bottom line looks like at the end of each month. That’s especially true in a distribution company where margins are already being squeezed down to nothing. And for the most part, it’s been a guessing game to determine the right margin on an order. You either charge too much and risk losing a customer, or you cut your margins so thin that it gets hard to keep the doors open. When it comes to pricing, fair is fair. Trouble is, the customer’s view of fair is usually different from yours. Now you can price with confidence and deliver superb value to your customers.